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The company, Elect Club, claimed to have the ‘largest private database of single professionals in London’, including business leaders and entrepreneurs.
On its website, it boasted of being ‘the number one dating agency in the UK’ with branches in several major cities.‘Elect Club is an exclusive social network for attractive, dynamic, eligible professionals looking for a serious relationship,’ it said.
You can browse our members, send winks and even send your first message! See what response you get, you never know, Mr or Mrs Perfect could be just around the corner.
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‘We have set the standard in discreet, selective and personalised introductions.’The firm, or ‘niche introduction agency for attractive professionals’ as it described itself, even offered a special service for the over-40s and the company boasted it had been featured in glossy magazines including Grazia and Cosmopolitan.
It also claimed that all its consultants, as staff were called, were trained in neuro-linguistic programming, or NLP – a psychotherapy technique based on the connection between neurological processes and language – and this technique was used when potential members were interviewed.
‘He kept going on about his boating holiday on the Thames. As we walked down the King’s Road, me with my designer handbag and Terry with his rucksack, I just thought, “So much for the neuro- linguistic programming.” ’But there was worse to come.
He was hardly the City slicker Elect were promising.
Upload pictures, send messages write diary entries and give someone a wink in your area and you may just find that spark that ignites the perfect relationship. And you simply need some guidance on how to use our features, we have a friendly customer care team available, they’ll send you guides of how to write a message, upload a photo or give you some hints and tips as to what to include in your profile.
They’ll tell you to be as creative as possible, tell people about you’re your hobbies and interests, what makes you tick and what you look for in the opposite sex.
Impressed by this apparently rigorous approach, Ms Fontaine, 44, rang up to enquire about joining and a consultant invited her to an interview, not at the company’s registered offices in the City of London but at the Charing Cross Hotel on The Strand.‘I thought it was a bit strange but was quite happy because it was on my way home,’ says Ms Fontaine. She was given his email address and sent him a message. They emailed her some more details, for a man with a Persian-sounding name, who was 56 and worked in financial investments.
They met at 5pm in the upstairs bar and spent an hour and a half talking about what she wanted in a partner.‘I asked her about the sort of men they had on their books and she told me she had two men immediately in mind for me. I asked specifically if these men were looking for a quick fling or a long-term relationship and she said, “If they’re paying upwards of £500 for membership, then they’re looking for a relationship.” ’She then enquired about meeting Tim but was told that he was now in a relationship and had come off their books. A strange email exchange ensued in which he informed her in pidgin English that while he was ‘very happy and excited to meet a person of such attractive profile’, he was ‘only a novice in the single life’.